The Pros and Cons of Hiring a Podcast Coach — And Where to Find Them

Running a podcast can be an amazing tool to grow your audience and establish yourself as a thought leader in your niche but doing it alone can bring many difficulties. Whether you’re just starting out or looking to scale your podcast into something bigger, a podcast coach can be your secret weapon for growth.

In this article, we’ll give you an overview of what podcast coach is and what they can do to support your business. We’ll also give you some tips on the best time for hiring one and where to find the professional who can be the catalyst for your next big leap in your podcasting journey.

What Is A Podcast Coach?

A podcast coach is a professional who can help you start a podcast and support you in improving and growing it. They typically have personal experience in podcasting or launching other digital products, so they can offer practical advice on various aspects of podcasting.

Some areas they can help you with are…

  • Creating content to promote your podcast
  • Getting better at storytelling
  • The technical setup you need for recording
  • Advice on equipment selection
  • Tips on audio editing and production
  • Building a branding and marketing plan for your podcast
  • Launching your podcast on platforms like Apple Podcast and Spotify
  • Driving organic traffic to your podcast through search engine optimization
  • Managing guest appearances
  • Getting better at engaging your audience
  • Growing the reach of your podcast
  • Building a community around your podcast
  • Improving your overall podcast strategy

Overall, the role of a podcast coach is to help you refine your skills so you can reach a wider audience with your podcast and achieve your business objectives.

[ Read: What Is Business Coaching? A Comprehensive Guide to Hiring the Right Professional for Your Business ]

6 Benefits Of Hiring A Podcast Coach

Hiring a podcast coach can benefit both new and experienced podcasters. Here are some of the advantages you can consider.

  • Following the guidance of an expert: A podcast coach has experience in the podcasting industry, and they can provide valuable insights for you to succeed with your project. You can get an unfair advantage with their best practices on creating high-quality content and engaging your audience effectively.
  • Avoiding common pitfalls: With a podcast coach, your learning curve will be much faster as they can warn you about common mistakes you would otherwise fall into, especially as a new podcaster. You’ll be able to save a ton of time, money, and frustration and grow your podcast faster.
  • Implementing personalized feedback: Instead of trying to figure out what works for you from generic advice, a podcast coach can give you hyper-specific feedback on each podcast episode and the overall branding of your podcast. This way, you can identify areas for improvement you would have otherwise missed and improve your podcast’s overall quality.
  • Getting technical assistance: For most podcasters, the technical part of audio production is the biggest headache. A podcast coach can tell you the exact recording equipment and audio editing software to optimize your podcast’s sound quality. Even if you decide to outsource your production, this overview will help you hire the right person and brief them to get the best results.
  • Keeping you accountable: Chances are that running your podcast is not the only project you have on your plate. A podcast coach can help you keep up the momentum by breaking down your goals into more attainable bite-sized action steps and checking in with you regularly.
  • Networking made easy: It takes a while to build the right connections in the podcasting community. A coach can point you in the right direction and open doors to collaborators, guests, and opportunities that will move the needle for your podcast.

[ Read: Top 27 Business Coaches to Follow for Your Professional Development ]

Should I Start A Podcast?

Running a podcast may seem like a fun side-project at first, but it can quickly grow into a full-blown business with all its challenges. Podcasting is a great way to build your personal brand or drive more traffic to your products but like every other business venture, it also has its downsides.

If you’ve been asking yourself this question lately, here are some pros and cons that will help you decide.


  • Podcasting is a creative outlet that lets you express your ideas and showcase your expertise in your chosen topic
  • It’s a great way to reach a global audience with your content and products
  • It allows you to build a community of loyal and engaged listeners who share common interests
  • You’ll have new opportunities for networking and connecting with experts in your field
  • Becoming a podcast host will establish you as an authority in your niche or industry


  • Producing quality content for your podcast is time-consuming as it requires time for research, recording, and editing
  • You need to pick up some technical skills to set up your podcast equipment and software
  • It also requires an initial investment to pay for that equipment and the hosting platform you’re on
  • Podcasting is a competitive business, so it won’t work unless you have a truly unique angle or niche
  • You need to stay consistent with your podcasting schedule and publish episodes regularly so that you can retain and grow your listener base

Ultimately, if you’re passionate about your topic and willing to put in the effort to create valuable content consistently, starting a podcast can be rewarding.

When To Hire A Podcast Coach?

You may wonder what the best time is for you to hire a podcast coach. Working with an experienced professional can be beneficial whether you’re just starting out with your podcast or if you want to scale it to something bigger than it currently is. If you’re on the fence, here are a few signs that it’s time to reach out to a podcast coach for help.

  • You’re starting a new podcast and you’re unsure where to begin
  • You need to build awareness for your new podcast
  • You have a low listener engagement and you need help to better connect with your audience
  • You’re struggling with the technical aspects of podcasting, such as recording, editing, or uploading episodes
  • You need better content ideas and you want to improve your storytelling skills
  • You want to know how to structure episodes better or could benefit from some creative direction
  • You find it challenging to stay consistent with your podcasting schedule
  • You want to identify new ways to grow your podcast and expand its reach
  • You want to monetize your podcast but you’re unsure about the best approach
  • You feel like you’ve reached a plateau and feel stuck in your podcasting journey
  • You need an experienced eye to give you constructive feedback on your podcast episodes
  • You feel overwhelmed and you need to optimize your podcasting workflow
  • You want to take podcasting seriously and you’re ready to invest the time and money to grow it

10 Questions You Can Ask Your Podcast Coach

Asking the right questions from your podcast coach can help you make the most out of your coaching sessions. Here are a few questions you can ask to make your sessions more effective.

  1. How can I improve my podcast’s content and delivery to engage my target audience better?
  2. What are some effective strategies to grow my podcast’s listenership and reach a wider audience?
  3. Can you provide feedback on my current podcast episodes and suggest areas for improvement?
  4. How do I optimize my podcast’s technical aspects, such as recording, editing, and uploading episodes?
  5. What are some creative ways to structure and format my podcast episodes to keep them engaging and fresh?
  6. How can I effectively use social media and other marketing channels to promote my podcast?
  7. Are there specific guest outreach strategies or interview techniques that can make my podcast episodes better?
  8. What monetization options are best for my podcast, and how can I implement them?
  9. Can you help me set realistic goals and create a plan to achieve them in my podcasting journey?
  10. What challenges or roadblocks do you think I need to tackle first and how do I overcome them?

These questions can be a starting point for your conversation with a podcast coach. Be sure to share your specific business objectives and any concerns so your coach can tailor their advice to your situation. An open and collaborative dialogue with your podcast coach can yield tremendous benefits for the future of your podcast.

How Much Does A Podcast Coach Cost?

The fees of podcast coaches largely depend on their level of experience and location. They usually charge an hourly or flat fee for package deals that include multiple sessions and other services.

Hourly rates can range from approximately $50 to $200, depending on the coach’s credentials. Some coaches also offer packages that include a set number of coaching sessions. These packages normally cost between a few hundred to several thousand dollars.

Hiring a podcast coach can be a great investment for growing your business, but you need to consider what value they can bring to the table. An initial discovery session is a great way to find out more about the process and tools your potential coach uses to help you reach results.

Where To Find A Podcast Coach?

Reaching out to your network for personal recommendations or using online coaching directories is a great way to discover podcast coaches.

CoachCompare is a great example of a free online coaching directory where you can find coaching professionals in all specializations. Some coaches who may commonly have experience with podcasting are communication coaches, marketing coaches, and public speaking coaches.

You can review the profiles of potential coaches on CoachCompare and get direct access to their websites to find out more about their fees, background, and services.

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